Kim Kardashian Faces Lawsuit Over KKW Beauty by Kjaer Weis

 

As soon as Kim Kardashian announced KKW Beauty, it instantly became a target of online scrutiny. And a lot has been said about the line since its launch, from the good (its sellout success) to the problematic (allegations of blackface). It appears fans are all watching the brand closely, and recently, one makeup artist saw something that caused her to bring a lawsuit against Kim for allegedly copying her line. According to documents obtained by TMZ, Kirsten Kjaer Weis, the founder of Kjaer Weis, is now suing Kim for what she claims are similarities between their logos and companies. Kirsten claims that KKW Beauty knowingly and deliberately copied her. She is now asking that KKW be prohibited from using those initials, and seeks payment for profits and additional damages.

 

This isn't the first time someone in the family has faced legal action over makeup; Kylie Jennerwas previously accused of copying her dripping lips logo and campaigns directly from makeup artist Vlada Haggerty, who hired legal counsel but never filed a suit. While the similarities in that scenario were clear to social media users, this one has the internet somewhat puzzled since the products don't exactly resemble each other. Kjaer Weis is known for its eco-friendly beauty approach and cutout metal compacts, while KKW's packaging focuses on neutral shades and bold font. Neither side has yet to release a public statement, so we'll have to wait to see what comes of this suit.

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