×

Warning

JUser: :_load: Unable to load user with ID: 130

Coke Zero Out...

Coca-Cola said Wednesday that it would replace Coke Zero in the U.S. market with a new diet soft drink, Coca-Cola Zero Sugar, after foreign sales of the new recipe and brand showed encouraging signs.

To avoid the inevitable comparisons to the New Coke brand that flopped in the 1980s as a reformulated replacement for Coca-Cola, the beverage giant says it spent more than five years on research, recipe mixing and testing of Coca-Cola Zero Sugar before starting sales.

Coca-Cola Zero Sugar will get fresh packaging featuring more of Coca-Cola Classic's trademark red wrapping, with a splash of black to reflect Coke Zero's previous look. 

Now sold in more than 25 markets, the fizzy drink is set to hit the U.S. in August. After Coca-Cola Zero Sugar comes to the U.S., Coke Zero will be phased out.

 

 

The replacement is very similar to Coke Zero in taste, Beverage Digest executive editor Duane Stanford said. The ingredient list is exactly the same, meaning the formulation likely was tweaked only slightly.

"It’s not as if it’s some complete overhaul of the formula," he said. "It’s really as much about the package redesign and repositioning as anything. One of the things they’re trying to do is make it 100% clear that there is no sugar in the product and that it is a no-calorie product."

Coke CEO James Quincey acknowledged that customers were confused.

"It may surprise you to learn, but it’s true that consumers have not always been clear that either Diet Cokes or Coke Zeroes are absolutely zero sugar. That’s just a fact of consumer research," he said on a conference call. 

Follow Us

Subscribe Our Newsletter

Amazing Deals & Updates In Your Inbox

Popular Post

Company respects the intellectual property of others and asks that users of our Site do the same. In connection with our Site, we have adopted and implemented a policy respecting copyright law that provides for the removal of any infringing materials and for the termination of users of our online Site who are repeated infringers of intellectual property rights, including copyrights. If you believe that one of our users is, through the use of our Site, unlawfully infringing the copyright(s) in a work, and wish to have the allegedly infringing material removed, the following information in the form of a written notification (pursuant to 17 U.S.C. § 512(c)) must be provided to our designated Copyright Agent: your physical or electronic signature; identification of the copyrighted work(s) that you claim to have been infringed; identification of the material on our services that you claim is infringing and that you request us to remove; sufficient information to permit us to locate such material; your address, telephone number, and e-mail address; a statement that you have a good faith belief that use of the objectionable material is not authorized by the copyright owner, its agent, or under the law; and a statement that the information in the notification is accurate, and under penalty of perjury, that you are either the owner of the copyright that has allegedly been infringed or that you are authorized to act on behalf of the copyright owner. Please note that, pursuant to 17 U.S.C. § 512(f), any misrepresentation of material fact in a written notification automatically subjects the complaining party to liability for any damages, costs and attorney’s fees incurred by us in connection with the written notification and allegation of copyright infringement.