Culture

Proctor & Gamble Catch Heat For New 'The Talk' Ad

Dear White People….

 

Does it really infuriate you to know and see African Americans telling the truth? Does it upset you that a national company such as Proctor & Gamble would dare to slap you in the face with a little reality? Do you really expect life to be sugar coated to your liking? Please, don’t all answer at once.

 

You see, African Americans have always been given the short end of the stick. The new-age form of slavery involves police brutality, prison reform, systematically keeping a gap in urban education and the list goes on.

 

Proctor & Gamble took a literal gamble with this ad and personally, I am here for it.

 

This ad confronts the elephant in America by showing what black families must go through to educate, protect and guide their young. 'The talk' is seemingly one of the many topics black families must delve into because it could be a matter of life and death.

 

Did the ad piss you off? If so then you probably have grown up with the fortune of never having to be in any of the situations represented. You probably grew up knowing that no one is looking to hurt you because of the color of your skin. No one is looking for you to try twice as hard to reach the same goals as your peers. No one is going to gun you down at night when you are clearly unarmed in a hoodie in a suburban neighborhood. No one is going to take you away from your family for any unjust reason. That’s probably how you grew up.

 

On the other hand if this commercial made you feel anything but empathy and sorrow for the aforementioned then it is clear that the ad is needed and relevant in todays society. As a community we need to have 'The Talk' and be open and honest about the way America treats African Americans. When we can stop living a lie and actually deal with the situation at hand we can grow and move past discussing 'The Talk'. It is unfortunate that we’ve had to have this talk for so long but it is necessary to bring light to the situation. Being uncomfortable with this knowledge is okay. But do not continue to ignore the fact that the plight of African Americans is real.

 

Racism is defined as prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one's own race is superior. This commercial was not directed towards white people. This commercial did not form the belief that the African American race is superior to any other race. This commercial was directed towards America as a whole and showed the painful truth that is living while black. If watching made you cringe then lets create a safe space to eliminate the need for 'The Talk'.

 

Let’s be honest, it hasn’t been a cakewalk to live in America for many different races. The problem won’t be corrected over night but now that the 'The Talk' is being televised and brought to the forefront maybe we can start to shift where the talk will go.

 

Until then, you go P&G!

 

View Proctor & Gambles newest ad 'The Talk' here.

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